International Marketing
Learning Outcomes
On successful completion of this course, student will be able to: Explain the role of culture to international marketing, Relate the impact of foreign environment to the international marketing, Analyze the opportunities available in foreign markets, Analyze the opportunities available in foreign markets, Apply market-oriented strategies to deliver goods in foreign markets
Topics
- The Scope & Challenge of International Marketing
- Cultural Dynamics in Assessing Global Markets
- Culture, Management Style, & Business System
- Political Environment
- The International Legal Environment
- Emerging Markets
- Global Marketing Management
- Products & Services
- International Marketing Channels
- Exporting & Logistics
- International Advertising
- Pricing for International Markets
- Negotiation with International Customers
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