Marketing Seminar
Learning Outcomes
On successful completion of this course, student will be able to: Explain marketing concept, process, and strategic planning, Design marketing strategic through Implementation of Innovation and Competitive Strategic, Analyze Marketing Influence and Marketing Strategic Implementation in Market Place, Integrate Marketing Strategic and Challenge in Global Competition and Market Dynamic
Topics
- What is Marketing
- Changing Marketing Landscape
- Strategic Plan and Marketing Process
- Customer Value Analysis and CRM
- Understanding the Market Place
- Consumer Behaviour
- Buying Decision in Marketing
- Building Customer Value: Product and Service
- Product and Brand
- Marketing Strategy – Product
- Marketing Strategy – Pricing
- Marketing Strategy – Channel
- Marketing Strategy – Promotion
- Integrated Marketing Communication
- Creating Competitive Advantage
- Marketing Research
- Global Marketing
- Marketing Ethics and Social Responsibility
Published at :
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