Business Research Method

Learning Outcomes:

On successful completion of this course, student will be able to: Explain the concept of research methodology; Identify the steps in the research process; Demonstrate operationalize concepts; Recognize with the various data collection methods; Interpret the computer results of tests of various hypotheses; Appraise the fact that both qualitative and quantitative investigations have their place in business research

Topics:

1. Introduction to Research
2. Scientific Investigation
3. The Research Process: The Board Problem Area and Defining The Problem Statement
4. The Research Process: Theoretical Framework and Hypothesis Development
5. Analysing The Board Problem Area and Theoritical Framework
6. The Research Process: Elements of Research Design
7. Measurement of Variables
8. Data Collection Methods
9. Sampling
10. Analyzing The Research Design
11. Quantitative Data Analysis
12. Qualitative Data Analysis
13. The Research Report