Quantitative Methodes in Marketing

Learning Outcomes

Quantitative Methods in Marketing intended to challenge a number of global marketing factors: The complexity of marketing phenomena, interaction effects of marketing variables, measurement problems in marketing, and instability of marketing relationships. This course consideration will combine the classification of marketing into decision areas which confront the marketing manager and which include product development, pricing, physical distribution, sales force, advertising, consumer behaviour, etc. The graduated will be able to mastering techniques which are used in marketing and to fit in the situations where these models are used most frequently. In this way, most of the models and techniques will be analysed. Their validity can be judged from their usage, how accurately they represent the problem environment, their predictive power, and the consistency and realism of their assumptions.

Topics

Multivariate methods i.e. factor, cluster, conjoint, multidimensional scaling, simulation methods, fuzzy sets, artificial intelligence, stochastic methods, deterministic methods, hybrid methods, brand switching, experimental design, etc