International Consumer Behavior

Learning Outcomes

This course is designed to prepare students for being expert of international marketing. At the end of this course, they will be able to : describe role of studying the consumer behavior in global market; describe the influences and roles of various factors relating to consumer’s decision

Topics

1. Introduction
2. E-travel Agents Selling to Ethnic Customers
3. Local Advertizing over the Product Life Cycle: the product-consumer relationship in the international context
4. Culture and Diversity: a New Approach of Management
5. Is Behavior Prone to Social Influence?
6. The Gender Approach to Understanding Time-saving Durables Buying: Tunisian women in 2000
7. The Cultural Impact on Changes in Consumption: Lithuania and Bulgaria
8. Country of Origin: Perceptions and Attitudes of Portuguese Consumers
9. Consumer Shopping Behavior Online: the Case of Spanish Web Users
10. The New, Improved, Indian Consumer
11. Globalization and Consumer Behavior: A Case Study of Cell Phone Users in India
12. Factors Affecting Technology Adoption in India: A Consumer-based View
13. Chinese Culture and Chinese Consumer Behavior
14. Modeling the Indicators of Purchasing Behavior toward Counterfeits: An Exploratory Study in China