Marketing Ethics

Learning Outcomes

Marketing ethics course study applied ethical reasoning to explore many of the normative marketing issues posed by the contemporary interplay of international business and political activities. The Course provides some basic philosophical marketing concepts that provide both the foundation and the tools for ethical reasoning. Student would be able to identify, understand and consciously choose among the values embodied in different judgments and actions

Topics

Ethics and Organizational Leadership, Political Involvements, Good Corporate Governance, Social Marketing, Green Marketing, Corporate Social Responsibility, etc.

Upon completion of the course, students are expected to:

1. Establish the normative importance of the issue
2. Determine the comparative degree of responsibility for relevant actors
3. Identify appropriate actions
4. Suggest possible guidelines for managing future situations with similar conditions