Integrated Marketing Communication
Learning Outcomes
Integrated marketing communication is a course designed to improve student’s marketing communications plans. This Course helps students to understand the various marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to recognize the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines.
Topics
- General advertising
- Direct response
- Sales promotion
- Public relations
- IMC planning process
- Setting the budget
- Marketing services
- Marketing channels
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