E-Marketing Management
Learning Outcomes
After completing this course, the student will be able to: review environmental factors both internal and external and at the same time evaluating the quality of online data; Implement marketing concepts both online and offline environments; Identify new types of brokers, agents, and retailers, and SCM; determine the suitable promotion mix elements and their electronic extensions for different occasion, create an e-marketing program, a springboard for creative Internet marketing ideas; discuss trends and issues on online marketing.
Topics
- Introduction to E-Marketing
- Internet User Characteristics and Behaviour
- Marketing Knowledge
- Product and Pricing
- Distribution
- E-Marketing Communication
- E-Marketing Plan
- Leveraging Technology for E-Marketing
- Ethics and Law in E-Marketing
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