Global B2B Marketing

Learning Outcomes

Global B2B Marketing provides concise coverage of key decisions, issues and challenges in international business to business marketing. This course enables to analyze and applying some tools and concepts to solve the specific issues and problems faced firms by having organizations as customers. This course combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions

Topics

International business marketing character
Purchasing
Organizational buying behaviour
Business marketing channels
Marketing communications
Customer retention
Maximization

Published at : 28 April 2012

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