Global Brand Management
Learning Outcomes
This course examines the broad and deep topic of global brand management as an academic subject as well as an increasingly important international marketing practice. The focus will be on understanding and exploring global brand strategies, a step-by-step approach to building strong brand, examine the analytical process to help grow a brand globally, define measurable brand objectives in the global context, models, and real-life cases applications
Topics
- Brand management
- Planning and positioning
- Building strong brand
- Branding aesthetics
- Brand hierarchy
- Brand portfolios and extensions
- Customer based brand equity
- Conducting global branding research
- Global database marketing
- brand reinforcement & revitalization
- marketing communications
- global branding strategy and cultural meaning of global brands
- socio-cultural branding research
- measuring & interpreting brand performance
Published at :
SOCIAL MEDIA
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