International Marketing
Learning Outcomes
The course of advanced issues in international marketing is given to aid students with the latest challenges and updates in international markets. The issues given match to the competencies designed for students. The focus on how to deal with these issues is stressed on during the lecture
Outcomes: to provide students with the current topics, to introduce students with the challenges in the global marketplace, to help students to prepare themselves with those challenges, to gain knowledge and skills in designing international marketing strategies and programs.
Topics
- Global versus Local
- Standardized versus adaptation
- How global products contain local items?
- Pricing for the whole world
- Distribution in foreign markets
- Bundling products to attract international markets
- Cultures: right or wrong?
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