International Marketing Seminar
Learning Outcomes
International marketing seminar is designed to provide a real-time application of international marketing in a seminar course. The focus will be on exploring and broad understanding of international marketing, what marketing program mean to consumers, and how they should be managed. After completing this course, the student will be able to connect marketing concept and to demonstrate the proper theoretical and applicative approach in various marketing problem situation
Topics
- International marketing concept
- Sustainable competitive advantage
- Product strategy
- Pricing
- Marketing channel
- Integrated marketing communication
- Segmenting
- Targeting
- Positioning
- Service marketing
- Retail
- Consumer behavior
- Branding strategy
- Designing information system
- Emarketing
- Trading management
Published at :
SOCIAL MEDIA
Let’s relentlessly connected and get caught up each other.
Looking for tweets ...