Entrepreneurial Marketing

Learning Outcomes

On successful completion of this course, student will be able to: Explain the term of entrepreneurial marketing and marketing plan application in current situation, Identify the markets, customer, segments, competitive position, and potential target markets, Construct a framework for understanding marketing challenges and opportunities to setting strategic marketing objective in development of competitive advantage, Construct in-depth knowledge and provide specific recommendation of the four P’s of strategic marketing: Product, Price, Place, and Promotion, Apply key entrepreneurial marketing terms, concepts, and fundamental strategies, Research , develop, and effectively communicate a marketing plan.

Topics

1. Introduction to Marketing Plan
2. Analyzing The Current Situation
3. Analyzing The Current Situation
4. Planning Segmentation, Targeting, and Positioning
5. Planning Direction, Objectives, and Marketing Support
6. Developing Product and Brand Strategy
7. Developing Pricing Strategy, Developing Channel and Logistics Strategy
8. Developing Marketing Communications and Influence Strategy
9. Planning Metrics and Implementation Control
10. Case Study: Jewelry Artisan Marketing Plan
11. Case Study: Restaurant Marketing Plan
12. Sample Marketing Plan: Sonic Superphone
13. Group Presentation
14. Case Study: Hotel and Motel Marketing Plan