Pricing Strategy and Project
Learning Outcomes
By the end of the course, student will be able to : Manage market strategically in order to improve their competitiveness and the profitability of their offers.
Topics
- Strategic Pricing
- Value creation
- Price structure
- Price and value communication
- Pricing policy
- Price level
- Pricing over the product life cycle
- Pricing strategy implementation
- Costs
- Financial analysis
- Competition
- Measurement of price sensitivity
- Ethics and the law
Published at :
SOCIAL MEDIA
Let’s relentlessly connected and get caught up each other.
Looking for tweets ...