IMC & Project
Learning Outcomes
By the end of the course, student will be able to : Apply today’s dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and present them to students through an accessible, well written approach
Topics
- Integrated brand communication
- Creative Strategy
- Copywriting
- Visual Communication
- Media Basics
- Traditional, Digital media
- Media Playing and Buying
- Public Relations
- Direct response
- Promotions
- The IMC Umbrella
Published at :
SOCIAL MEDIA
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