Introduction to International Retail Marketing

Learning Outcomes:

By the end of the course, student will be able to: Define the world of retailing; Describe the international retailing strategy; Explain the concept of merchandise management and store management

Topics:

1. Introduction to The World of Retailing
2. Types of Retailers and Multichannel Retailing
3. Customer Buying Behaviour
4. Retail Market Strategy
5. Retail Locations
6. Information System and Supply Chain Management
7. Customer Relationship Management
8. Managing The Merchandise Planning Process
9. Buying Merchandise and Retail Pricing
10. Retail Communication Mix
11. Managing The Store
12. Store Layout, Design, and Visual Merchandising
13. Customer Service