Channel Marketing Management

Learning Outcomes

After completing this course, students will be able to : Understand marketing distribution business models which is critical to business success; Use numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market; Explains how to make the most of each step of the process; Explain channel partners’ business models and how to engage with them for effective market access.

Topics

1. The role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, Understanding of the entire go-to-market process
2. Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.