Ecommerce Research
Learning Outcomes
This course will familiarise students with the principles of report writing, literature reviewing and research design and approaches which include the design of methods of data collection and analysis , as well as the representation and interpretation of results. This groundbreaking topic focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity.
Topics
- Overview of eCommerce research challenges
- eCommerce applications
- new method of eCommerce data
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