BUSINESS ETHICS AND COMMUNICATION (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Differentiate multi modal (written, oral, visual, electronic, and nonverbal) communication strategies; Employe informative and persuasive approaches to speech and writing; Propose the potential showcase of business project; Examine ethical and linguistic problems in workplace communication using multimodal media

Topics:

1. Customer Insight and Market Analysis;
2. Business Environment;
3. New Product Development;
4. Process Design;
5. Prototyping Products or Services;
6. Evaluate Product or Services Prototype;
7. Introduction to Technical Communication;
8. Preparing an Effective Technical Document;
9. Visual, Design, and Usability Elements;
10. Oral Presentation;
11. Research Process.