E-Business Strategy

Learning Outcomes

On successful completion of this course, student will be able to: Explain the E-Business strategy frame work; Analyze internal and external environment of E-Business; Choose the strategy options and choose the appropriate E-Business strategy; Explain the concept Competitive Advantage and Exploiting Opportunities; Explain the roadmap for E-Business strategy; Explain the mobile e-commerce.

Topics

1. Key Terminology and Evolution of E-Business
2. Overview of E-Business Strategy Frame Work;
3. External Analysis : the Impact of the Internet on the Macro Environment and on Industry Structure of E- Business Companies
4. Internal Analysis : E-Business Competencies as Source of Strengths and Weaknesses
5. Strategy Option in E-Business Market
6. Sustaining a Competitive Advantage Over time
7. Exploiting Opportunities of New Market Spaces in E-Business
8. Creating and Capturing Value through E-Business Strategies:the Value Process Framework
9. Choosing the Appropriate Strategy for the Internal Organisation of E-Business Activity
10. Choosing the Appropriate Strategy for Interaction with Suppliers
11. Choosing the Appropriate E-Business Strategy for Interacting with User
12. Moving from Wired E-commerce to mobile e-commerce
13. Roadmap for e-business strategy implementation