Market Research and Business Plan (4 Credits)

Learning Outcome

Interpret the relation of culture and entrepreneurship in the creative industries;
Apply the creativity, culture, and entrepreneurship process in the business planning and development;
Analyze the cultural and creative business concept in the business planning and development;
Evaluate the cultural and creative business concept in the business planning and development.

Topics

(1). Introducing market and social research
(2). Qualitative Research and Quantitative research
(3). Research Design
(4). The Successful Business
(5). Starting and Making Plan Compelling, and Marketing Plan & Sales Strategy
(6). Executive Summary, Company Description, Industry Trends & Competition Analysis
(7). Operations, Strategic Position & Risk Assessment, and Financial
(8). Management & Organization
(9). Social Responsibility & Sustainability
(10). Successful Business Plan and Presentation