Theory of Mass Communications

Learning Outcomes

Upon successful completion of this course, students are expected to be able to: Explain models of transmission theories; Explain different theories and sub-disciplines in mass communication; Explain different purposes and means of propaganda; Explain social significances of the history and evolution of media technologies; explain the multi-disciplinary and cultural bounded approaches in media studies.

Topics

This class exposes students to basic concepts, assumptions and theories in mass communication and media studies as multi-disciplinary field, and introduces students to propaganda methods. The class focuses on the origins, methods, and uses of these theories in mass media, and in doing so it discuss film footages, television program, and other mass media content.