Media Business and Entrepreneurship

Learning Outcomes

Upon successful completion of this course, students are expected to be able to: Analyze media business and market environment, analyze different market situations in media, and utilize the information to create a competitive media business plan; develop a sense of social responsibility and integrate it into media practice. Communicate business plan in a confident manner with a good sense of leadership.

Topics

The course provides a global introduction to the process of turning an idea into a successful startup media company. The course gives special emphasis on commercializing ideas derived from media research and data.

Pre-requisite: None