Crisis Communication And Public Relations

Learning Outcomes

Upon successful completion of this course, students are expected to be able to: Describe the role of public relation in crisis communication; Identify crisis communication using the application of public relation theory;  Interpret crisis communication situation using the application of public relation theory; Interpret various aspects of crisis communication theory; Apply public relation plan to manage crisis communication; Analyze crisis communication case studies.

Topics

This course explores the role of public relation in communication crisis. It focuses on management of communication crisis, emphasizing on practical application of theories, strategies, and tactics from a public relations perspective.

Pre-requisite: Introduction to Public Relation