Public Relations Writing
Learning Outcomes
Upon successful completion of this course, students are expected to be able to: Differentiate public relations writing with other types of writing; Recognize the importance of crafting and delivering a Public Relations message; Demonstrate public relations writing technique in making and delivering a Public Relations message; Recognize ethical issues faced by PR writers; Create effective Public Relations message; Analyze current public relation writing case studies.
Topics
This course emphasizes the strategy of constructing a Public Relation message using skills of persuasive writing. The class demonstrates writing techniques based on the strategic design and development of effective Public Relations messages.
Pre-requisite: Introduction to Public Relation
SOCIAL MEDIA
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