Public Relations Management

Learning Outcomes

Upon successful completion of this course, students are expected to be able to: Explain the definition of Public Relations as a tool of management; Describe management problem in the tasks of public relations; Produce strategic plans and programs in taking action and communicating with the community; Compare public relations program with work realization relating to Public Relations Management.

Topics

The class explores Public Relation plans and program as a tool of management. The purpose of this course is to provide an introduction to public relations processes, principles, history, current practice, and future trends that relate to current public relations. The practices and application of public relations in a management setting are emphasize throughout the course.

Pre-requisite: Introduction to Public Relation