Advertising Management

Learning Outcomes

Upon successful completion of this course, students are expected to be able to: Create brand image; create brand planning through market research; analyze market and media planning; create media planning and buying.

Topics

This course focuses on developing marketing strategies with brand positioning utilizing media research and media planning. The class will demonstrate the whole process of creating advertising campaign.

Pre-requisite: Introduction to Advertising

Published at : 05 June 2012 Updated at : 25 July 2013

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