Media Planning and Relations

Learning Outcomes

Upon successful completion of this course, students are expected to be able to: Explain basic concept of media relation; Explain elements of media planning; Demonstrate good communication skill with the media; Identify issues in media relation; Apply strategic plan in communicating issues with the media.

Topics

This course introduce students to planning and media relation is one of the interesting subject in public relations management. By far the most critical part of any corporate communication department is the media relation function. Its role as disseminator of information to many of a firm’s most important constituencies is more important today. This course explores what media relation professional should do and how best to approach a group of journalist and how firms should try to communicate with the media through relationship building. The first step before reaching of them is to understand media organization and its content. For students, the main purpose of this course is able to design a fully conceptual media relation planning by in-depth comprehending about media organization and content.

Pre-requisite: Introduction to Public Relation, Introduction to Advertising