On successful completion of this course, student will be able to: Define different types of messages in advertising; Describe media planning objectives and process; Experiment with different media characteristics by considering ethics in advertising.
- Message appeals in advertising;
- Introduction to media planning & process;
- Media objectives & strategy;
- Media characteristics;
- Advertising, product and consumer;
- Provisions manners of advertising;
- Procedures for advertising terms;
- Internet and interactive media.
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