On successful completion of this course, student will be able to: define different types of advertising; describe media planning process; select with different media characteristics taking into account the advertising objectives.
- The Purpose of Advertising;
- Advertising Takes Many Form;
- Understanding Advertising Media Channel;
- Building a Brand Narrative in The Digital Era;
- The Media Ad Idea;
- Digital by Design: Mobile, Social and Websites;
- Creativity Beyond Advertising.
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