CREATIVE MEDIA & TECHNOLOGY (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Define Explain and identification media advertising based on context; LO2 – review Evaluate media brand advertising based on context; LO3 – propose Giving a solution of media advertising based on context.

Topics:

1. Introduction;
2. Media Channels;
3. Descontructing Media: Naration;
4. Descontruction Media: Format;
5. Website and Mobile Ads;
6. Immersive Advertising;
7. Intergrated Media Campaign;
8. Medium is a Message;
9. Collaboration Media;
10. Social Experiential Ads;
11. Media and Social Issue;
12. Green Media;
13. Media in Context.