CSR AND SOCIAL MARKETING (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Analyze Strategic Marketing Planning Process, Segmentation, Targeting and Positioning in Social Marketing; Design Marketing Mix (Product, Place, Promotion and Price) in Social Marketing Area; Evaluate the Strategic Implementation in Social Marketing Area.

Topics:

1. Understanding Social Marketing; Strategic Marketing Planning Process & Success Tips in Social Marketing
2. Determining Research Needs&Option and Choosing a Purpose&Focus For Your Plan&Conducting a Situation Analysis; Segmentaing, Evaluating & Selecting Target Audiences; Setting Behaviour Objectives & Goals; Identifying Barriers, Benefits, The Competition and Influential Others; Crafting a Desired Positioning and Product Platform
3. Determining Monetory&Non-Monetary Incentives & Disincentives; Making Access Convinient and Pleasant Deciding on Messages, Messangers &Creative Strategies and Selecting; Communication Channels; Developing a Plan for Monitoring and Evaluations; Establishing Budgets and Finding Funding; Creating an Implementation Plan and Sustaining Behaviour.