EVENT MANAGEMENT (3 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: Describe the role and purpose (s) of events related to public relation and advertising; Recognize the importance in management of events related to public relation and advertising; Apply the techniques and strategies required to plan successful events related to public relation and advertising; Demonstrate the managerial skill in producing successful events related to public relation and advertising.

Topics:

This course is design to introduce in-depth knowledge about the specialized field of event management. The class focuses on management techniques and strategies required for successful planning, promotion, and implementation to create successful events related to public relation and advertising.
Pre-requisite: Introduction to Public Relation, Introduction to Advertising