E-BUSINESS MANAGEMENT IN INDUSTRIAL EXPERIENCE (2 Credits)

Learning Outcomes:

This course emphasizes a fundamental understanding of strategy and marketing of e-business concept and practice. The course offers students and international approach and good balance between the technical and managerial topics of central importance to developing an understanding of e-business and e-commerce.

Topics:

Overview of e-business and e-commerce, E-business infrastructure, E-environment, E-business strategy, E-marketing, Internet Consumer Retailing, B2B