Strategic Management (4 Credits)

Learning Outcomes:

Apply the basic model, the benefits of good strategic management, role and the process of developing vision and mission statements in strategic management; Design vision-misssion statement, key success factors for external-internal scanning, the industrial organization and RBV view, Porter’s Five generic strategies, 16 types of business strategies and three-stage framework for choosing among alternative strategies; Analyze strategic management as TOWS, SPACE, IE, Grand Strategy, BCG Matriks and QSPM; Design of the business strategy, annual objectives, policies, and implementation-evaluation strategy.

Topics:

1. The Nature of Strategic Management
2. Business Ethics/Social Responsibility/Environmental Sustainability
3. The Business Vision and Mission
4. The External Assessment
5. The Internal Assessment
6. Strategies In Action
7. Strategy Analysis and Choice
8. Implementing Strategies: Marketing, Finance/Accounting, R & D, and MIS Issues
9. Implementing Strategies: Management and Operations Issues
10. Strategy Review, Evaluation, and Control
11. Global/International Issues
12. Cases in Strategic Management