People Innovation Excellence

INTRODUCTION TO MANAGEMENT AND BUSINESS (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

  1. Describe the principles of management, doing and managing business in a global environment, making decisions, business environment, economic condition, and basic forms of business ownership;
  2. Explain challenges for the global manager, the decision making process, setting goals and plans, competitive strategies and mechanistic and organic structure, production processes, marketing and financial management;
  3. Analyze goals and plans, the strategic management process, contemporary organizational design, the changing workplace, group development, leadership, type of control, marketing mix and financial management;
  4. Apply innovation process, workplace diversity, effective teams, contemporary theories of leadership and tools for measuring organizational, different markets, financial planning and function of securities markets.

Topics:

  1. Managers in the Workplace Managing in a Global Environment;
  2. Making Decision;
  3. Planning Work Activities;
  4. Managing Strategy;
  5. Designing Organizational Structure;
  6. Managing Change and Innovation;
  7. Managing Diversity;
  8. Managing Human Resource;
  9. Creating and Managing Teams;
  10. Managing Communication;
  11. Motivating Employees;
  12. Being an Effective Leader;
  13. Monitoring and Controlling;
  14. Taking Risks and Making Within the Dynamic Business Environment;
  15. Understanding Economics and How it Affects Business;
  16. Demanding Ethical and socially Responsible Behavior;
  17. How to Form a Business;
  18. Entrepreneurship and Starting a Small Business;
  19. Production and Operations Management;
  20. Marketing: Helping Buyers Buy;
  21. Developing and Pricing Goods and Services;
  22. Distributing Products;
  23. Using Effective Promotions;
  24. Financial Management;
  25. Using Securities Markets for Financing and Investing Opportunities.

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