COMPREHENSIVE REVIEW IN BUSINESS DEVELOPMENT (4 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: Examine the current business landscape; Analyze the business challenges and creating business value; Formulate comprehensive implementation planning for business.

Topics:

1. Business landscape, common business challenges and and opportunities types of business;
2. Idea Generation;
3. Idea Generation – Group presentation;
4. Business and Economics, Value Generation and Market Analysis;
5. Discussion on Business and Economics, Value Generation and Market Analysis;
6. Business and Economics, Value Generation and Market Analysis – group presentation;
7. Industry & Competitors Analysis;
8. Discussion on Industry & Competitors Analysis;
9. Industry & Competitors Analysis – Group Presentation;
10. Developing Business Model and Full Operation;
11. Discussion on Developing Business Model and Full Operation;
12. Developing Business Model and Full Operation – Group Presentation;
13. Distribution, Inventory/ Logistic, Supply Chain;
14. Discussion on Distribution, Inventory/ Logistic, Supply Chain;
15. Consumer behavior & Customer Retention;
16. Discussion on consumer behavior & Customer Retention;
17. Consumer behavior & Customer Retention – Group Presentation;
18. Full review on Business Proposal;
19. Final Business Proposal – Group Presentation.