STRATEGIC MANAGEMENT IN HOSPITALITY (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: analyze strategic analysis that cover both organization’s internal and external environment examination of hospitality industry; classify strategic selection stages that contribute in making decisions for organization’s future; examine strategic implementation through organization’s resource base, culture, and structure.

Topics:

1. Strategy and Strategic Objectives for Hospitality Organizations
2. The THE Strategy
3. Hospitality Organizations; The Operational Context
4. Hospitality Organizations; The Human Resources Context
5. Hospitality Organizations; The Financial Context
6. Hospitality Organizations; The Products and Markets Context
7. The External Environments: Macro Context I
8. The External Environments: Macro Context II
9. The External Environments: Micro Context I
10. The External Environments: Micro Context II
11. SWOT Analysis
12. Strategic Selection
13. Strategic Implementation