DIGITAL STRATEGY (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: explain process in reimagining digital business, reevaluating value chain, reconnecting with customer and rebuilding organizations; review new business models, operation, customer engagement and organization design of digital business; apply Strategies in reevaluating value chain, reconnecting with customer and rebuilding organizations; examine reevaluating value chain, reconnecting with customer and rebuilding organizations.
Topics:
- Business scope in Digital Business
- Business Model in Digital Business
- Developing Platform and ecosystem in Business
- Rethinking R&D and Innovation
- Digital Supply Chain and Operational Strategy
- Omnichannel strategy
- Acquiring Customer in digital World
- Engaging Customer in Business
- Measuring and optimizing marketing spend
- Managing digital Transition
- Designing an organization for innovation
- Skills, capability, and Talent Management
SOCIAL MEDIA
Let’s relentlessly connected and get caught up each other.
Looking for tweets ...