CORPORATE STRATEGY IN INTERNATIONAL BUSINESS (2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: Describe the challenges and unprecedented opportunities of managing international operations; Apply study skills knowledge to practical situation of corporate strategy in international business; Explain the core and main idea about corporate strategy problems and how to solved in the global corporate.

Topics:

1. Conceptual Foundations Of International Business Strategy;
2. The Critical Role Of Firm-Specific Advantages;
3. The Nature Of Home Country Location Advantages;
4. The Problem With Host Country Location Advantages;
5. Combining Firm-Specific Advantages And Location Advantages In A Multinational Network;
6. International Innovation;
7. International Sourcing And Production;
8. International Finance And International Marketing;
9. Managing Managers In The Multinational Enterprise;
10. Entry Mode Dynamics: Foreign Distributors, Strategic Alliance Partners, And Mergers And Acquisitions;
11. The Role Of Emerging Economies;
12. Emerging Economy Multinational Enterprises;
13. International Strategies Of Corporate Social Responsibility And Environmental Sustainability.