E-BUSINESS FOR INTERNATIONAL BUSINESS (2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: describe the definition and challenges of e-business in International business in the current era; apply study skills knowledge to practical situation of e-business in international business; explain the core and main idea about e-business problems and how to solved in international business for specific cases.

Topics:

1. Introduction to digital business;
2. Opportunity analysis for digital business and e-commerce;
3. Managing digital business infrastructure;
4. Key issues in the digital environment;
5. Digital business strategy;
6. Supply chain and demand;
7. Digital marketing;
8. Customer relationship management;
9. Customer experience and service design;
10. Managing digital transformation and growth hacking.