STRATEGIC MANAGEMENT FOR TOURISM (2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: identify Strategy and strategic objectives the tourism, hospitality and events contexts; describe Internal & External Environment; demonstrate Strategic Selection; analyze Strategic implementation and strategy in theory and practice.

Topics:

1. Strategy and strategic objectives for tourism, hospitality and event organizations;
2. Introduction to strategy for tourism, hospitality and events;
3. Tourism, hospitality and event organizations: the operational context: competencies, resources and competitive advantage;
4. Tourism, hospitality and event organizations: the human resources context;
5. Tourism, hospitality and event organizations: the financial context;
6. Tourism, hospitality and event organizations: the products and markets context;
7. The external environment for tourism, hospitality and event organizations: the macro context;
8. The external environment for tourism, hospitality and event organizations: the micro context;
9. SWOT analysis for tourism, hospitality and event organizations;
10. Competitive strategy and strategic direction for tourism, hospitality and event organizations;
11. Strategic methods for tourism, hospitality and event organizations;
12. Strategic evaluation and selection for tourism, hospitality and event organizations;
13. Strategic implementation for tourism, hospitality and events.