DIGITAL STRATEGY (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – explain process in reimagining digital business, reevaluating value chain, reconnecting with customer and rebuilding organizations; LO2 – review new business models, operation, customer engagement and organization design of digital business; LO3 – apply Strategies in reevaluating value chain, reconnecting with customer and rebuilding organizations; LO4 – examine reevaluating value chain, reconnecting with customer and rebuilding organizations.

Topics:

1. Business scope in Digital Business;
2. Business Model in Digital Business;
3. Developing Platform and ecosystem in Business;
4. Rethinking R&D and Innovation;
5. Digital Supply Chain and Operational Strategy;
6. Omnichannel strategy;
7. Acquiring Customer in digital World;
8. Engaging Customer in Business;
9. Measuring and optimizing marketing spend;
10. Managing digital Transition;
11. Designing an organization for innovation;
12. Skills, capability, and Talent Management.