People Innovation Excellence

Digital Consumer Behaviour (4)

Learning Outcomes :

  1. Identify the concepts of digital consumer behaviour in businesses
  2. Analyze digital consumer behaviour concepts for businesses
  3. Evaluate the impact of digital on consumer behaviour
  4.  Discuss the sustainable of digital on consumer behaviour

Topics:

  • Topic 1: Introduction to Digital Consumer Behaviour
  • Topic 2: Digital Consumer Journey
  • Topic 3: Psychological Drivers of Digital Consumer Behaviour
  • Topic 4: Social Influences and Consumer Communities
  • Topic 5: Social Media in Consumer Behaviour
  • Topic 6: Cross-Cultural Consumer Behaviour
  • Topic 7: The Role of Technology in Consumer Behaviour
  • Topic 8: Digital Consumer Behaviour: Today and Tomorrow
  • Topic 9: Sustainable Consumer Decision-Making
  • Topic 10: Digital Consumer Behaviour in the Future

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