STRATEGIC AND BUSINESS PERFORMANCE MANAGEMENT* (3 Credits)
Learning Outcomes:
Students are able to: Define and explain the arranging process of strategy and corporate; Create general strategy and business level strategy; Use strategy through annual target, functional strategy and policy; Evaluate the strategy that have been implemented.
Topics:
- Arranging strategy;
- Mission and objective of an enterprise;
- External and internal environment analysis of an enterprise;
- Industrial environment analysis;
- Situation analysis;
- Business level strategy (SBU);
- Corporate level strategy (grand strategy);
- Implementation of strategy;
- Control and evaluation of strategy.
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