STRATEGIC ALLIANCES MANAGEMENT (4 Credits)
Learning Outcomes:
This course is designed to equip student with ability to consider the rationale of alliance and the ability to manage and control single and multiple alliances.
Topics:
- Rationale and concept for alliances;
- Partner identification;
- Negotiating the alliance;
- Implementing the alliance;
- Alliance evolution;
- Controlling and managing the alliance;
- Multiple alliances.
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