STRATEGIC MANAGEMENT (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Apply The basic model; the benefits of good strategic management; role and the process of developing vision and mission statements; Design Vision-mission statement, key success factors for external-internal scanning, the industrial organization and RBV view, Porter’s Five generic strategies, 16 types of business strategies and three-stag; Demonstrate the ability to use Strategic management tools such as IFE and EFE Matrix, CPM, TOWS, SPACE, IE, Grand Strategy, BCG Matriks and QSPM; Construct the business plan and evaluate the business model.
Topics:
- Strategic Management Essentials;
- Types of Strategies;
- Vision and Mission Analysis;
- The Internal Audit;
- Creating Customer Profiles;
- Who are Our Next 10 Customers?;
- The External Audit;
- High Specifications in the Business;
- Quantifying the Value Propositions in the Business;
- Strategy Generation and Selection;
- Ethics/Social Responsibility/Sustainability;
- Strategy Implementation;
- Strategy Execution;
- Where is Your Positions? (Chart Competitive Position);
- Designing Business Model of the Business;
- Strategy Monitoring.
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