MANAGEMENT OF BUSINESS COMMUNICATION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Examine Business communication and writing in a digital, mobile, and social-media-driven workplace; Appraise professional practice of today’s business communications; Review the competitive advantage by developing professionalism and business etiquette skills; Manage business communication and presentation of textual and visual material; Manage business communication and presentation of textual and visual material.

Topics:

1. Business Communication in the Information Age;
2. Communicating Interculturally in Digital World;
3. Writing Process in Digital Era Part1. Planning Business Messages;
4. Writing Process in Digital Era Part 2. Organizing and Drafting Business Messages;
5. Writing Process in Digital Era Part 3. Revising Business Messages;
6. Short Workplace Messages and Digital Media;
7. Creating Informal Business Reports;
8. Proposals, Business Plans, and Formal Business Reports;
9. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills;
10. Designing Business Presentations;
11. Enrichment Activity: Consultation, Study Case – Evaluate Organization’s Business Messages;
12. Enrichment Activity: Consultation – Devising Persuasive Messages for Organisation;
13. Enrichment Activity: Guest Lecturer – Crafting Messages for Electronic Media;
14. Enrichment Activity: Consultation – Writing Reports and Proposals;
15. Enrichment Activity: Task – Designing and Delivering Oral and Online Presentations;
16. Enrichment Activity: Guest Lecturer – Building Careers, Writing Re´sume´s, and Interviewing for Employment.