DIGITAL BUSINESS & E-COMMERCE MANAGEMENT (3 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to: identify the scope of digital business and e-commerce and their different elements; identify the current problems/issues related to the implementation of digital business and e-commerce in organizations; assess the use of technology in transforming the organization and creating new lines of business and new relationships with other firms; and apply digital business strategies in developing a corporate strategy.

Topics:

The Digital Business and E-Commerce Management course provides a comprehensive introduction to the theory and practice of e-business and e-commerce management. Today, every business is a digital business whereby all businesses are experiencing digital transformation. This course will equip students with the skill sets to make decisions based on their understanding of digital elements in the business value chain. Topics in this course include digital business infrastructure, marketplace analysis for e-commerce, digital business strategy, e-environment, e-procurement, and digital business service implementation and optimization.