People Innovation Excellence


Learning Outcomes:

Upon successful completion of this course, students are expected to be able to identify strategic management problems/issues; assess appropriate approaches and techniques in a strategy analysis and formulation; communicate the proposed business strategy effectively; and assess the ethical impacts of strategies and formulate strategies which are both strategic and ethical which can affect both individuals and organizations.


The Strategic Management in Business course of Binus Business School will provide the participants with “strategic hands-on knowledge, skills, and behavior” capabilities, so that later in the real world they can manage the resources, organization, management, and strategic positioning of a firm in order to gain core competences, capabilities, and long-term competitive advantages by combining the “Theory of Strategy” and “Practice of Strategy”. To accomplish this purpose, this course introduces and employs various analytical frameworks through case studies from international and Asian case studies which assist the participants to identify the sources of core competences, capabilities, and competitive advantages from both industry and firm perspectives. This course will focus on strategic decisions and the processes by which general managers position their business and allocate resources in the face of both uncertainty and stiffer competition.

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